YOU CAN BE UNAPOLOGETIC WHEN YOU ARE PRECISE

Architect Roza Matveeva established CULTURAxRMM in 2019 to translate a long-nurtured side project of sculpting abstract structures out of ultra-thin steel bands into a product venture. The company is developing this body of conceptual work into The INTROVERTS Suite - a collection of functional luminaires that straddle art, structural principles, and industrial design. 

The pilot drop – INTROVERT 145_5 REFLECTOR –  launched in late 2021, following an intensive 2-year prototyping period that articulated core systems, production techniques, and supply chain for all lamps in the family. The debut model and its smaller, truncated sequel - INTROVERT 145_5 REFLECTOR S - have since been continuously updated with new editions.
Seven more INTROVERTS are planned for consecutive release over a few years, with progressive complexity of geometry and construction. 

Love for the lyricism and rigor of making, attention to detail across scales, and analytical management define Roza as a designer. She is fascinated with industry and technology as much as she believes designers must never cease to confront material by shaping it with their hands. 

An effort in the name of effortless beauty, CULTURAxRMM is dedicated to conceptual clarity, meticulous prototyping, and superb fabrication.  The company motto – YOU CAN BE UNAPOLOGETIC WHEN YOU ARE PRECISE – spells out an aesthetic pursuit unrestrained by style and derived from methodical invention. The INTROVERTS Suite aspires to be a body of work with an air of timelessness, glamour, abstraction, and mystery.

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Between 2011 and 2020 Roza worked at OMA (formerly Office for Metropolitan Architecture) in Rotterdam, the Netherlands, where she led a multitude of projects worldwide across a variety of programs and design phases. She was a project leader and the concept architect of the Norra Tornen luxury towers in Stockholm, Sweden, which won the International High-Rise Award in 2020. Before OMA, Roza worked at BIG (Bjarke Ingels Group) in Copenhagen, Denmark, and at 2x4 Inc. with OMA/ Rem Koolhaas on, among other projects, the graphic design identity, signage, and orientation strategy for the CCTV and TVCC buildings in Beijing, China.

Roza holds a BARCH degree from Cornell University, Ithaca, NY, USA. 

CULTURAxRMM is based in Milan, Italy and Rotterdam, The Netherlands.